Lip Makeup FAQs

Lip makeup is a vast category of products designed to enhance your lips with color, shine, and add nourishment. From lipsticks to lip glosses, lip balms, lip tints, lip butter, lip kits, and more, our plant-powered collection of makeup for lips offers a wide range of options.

On the hunt for your new favorite lip products? We encourage you to try out our selection of shades, formulas, finishes, and formats. Your skin tone, plans for the day, and desired look—from dramatic to neutral—may dictate what you pucker up to.

Which lip products are your lips currently craving? The biggest differentiators between these three popular formulas come down to purpose, texture, finish, and level of nourishment.

Lip butter is designed to protect and deeply condition your lips and is often packed with naturally nourishing ingredients like raspberry seed oil and jojoba oil. Featuring a thick, creamy formula that can be either clear or tinted, lip butter is ideal for caring for chapped, cracked, or dry lips. For extra protection on sunny days, choose a formula with SPF.

Lip balm is your everyday lip care essential with hydrating benefits. While the consistency is not quite as thick as a lip butter, it still packs a punch for conditioning and smoothing out dry lips—especially if you choose a formula that’s supercharged with plant-powered shea butter, castor seed oil, and coconut oil. A hydrating lip balm can come in a variety of formats and finishes, from translucent to lightly tinted. Pro tip: keep one in your bag and reapply as many times as your heart desires throughout the day.

Lip gloss imbues your lips with a high-octane sheen, and sometimes with a kiss of subtle color, too. They also come in a variety of finishes, from glassy, to shimmy, to metallic. Glosses can be worn on bare lips for a healthy, natural shine, or on top of your favorite lipstick. If you still want a boost, look for a vegan hydrating lip gloss that’s infused with jojoba oil.

Beautiful lip color doesn't have to come at the expense of dry lips and uncomfortable wear. A hydrating lipstick gives you the best of both worlds: rich, bold color, plus moisturizing benefits that leave lips feeling soft, smooth, and well-hydrated all day long.

When shopping for a hydrating lipstick, focusing on ingredients is key. Look for naturally hydrating and conditioning superstars like castor seed oil, sunflower seed wax, and cupuacu butter, which will deliver top-notch moisture to your pout with each swipe.

Yes! At Well People, all the mindful choices we make are driven by our commitments to the health of people and the planet. We are proud to create all vegan lip makeup—additionally, all our lip products are vegan, cruelty-free, non-toxic, gluten-free, and plant-powered. We want all people to have the opportunity to choose well.

We all know the importance of protecting our skin from the sun’s harmful rays with SPF—but don’t forget to protect your precious pout, too. You’ll definitely want to add a lip butter to your beauty regimen every day that boasts at least SPF 15. This will help protect your lips from drying out from sun damage. If you’re worried you’ll miss out on lip color, don't be: some protective lip butters are tinted.