Eye Makeup FAQs

Makeup is an art form and wearing it is a fun way to express your personality. While there are no hard “rules” about how you have to apply your eye makeup, this simple four-step routine lays out some order-of-operations guidelines for creating eye-catching looks.

  • Step 1. Start by filling in sparse areas of your eyebrows with a fine-tip brow pencil using light, feathery strokes. For a well-groomed look, keep your brows in place by swiping them over with a brow gel. A tinted brow gel helps build more pigment for fuller-looking brows while taming stray hairs, while a clear brow gel offers soft, flexible hold with a more natural finish.
  • Step 2. Let your creativity shine and play up your eyes with a stunning eyeshadow application. A versatile powder eyeshadow palette that offers a range of easy-wear neutrals is ideal for creating gorgeous looks with big color payout. Don’t be afraid to mix, match, and layer colors to create your desired “wow” factor—whether that’s a natural eye makeup look or dramatic smoky eyes.
  • Step 3. To really make your eyes pop, next you'll want to line and define with your eyeliner of choice. For creating precise lines or a winged look, choose a richly pigmented black liquid eyeliner with an ultra-fine brush tip. For a softer line on your top lid or bottom water line or to create a sultry smokey eye, a creamy eye pencil lets you smudge and diffuse to your heart’s desire.
  • Step 4. Finally, complete your look by coating your lashes with a lengthening mascara or volumizing mascara to define your lashes, open up your eyes, and really make them the prize.

With so many different mascaras out there, it can be overwhelming to select the right formula. The good news is, it’s not as complicated as you think: the look you're going after will help dictate your perfect mascara match

If you want mile long lashes, you need a defining and lengthening mascara, which will elongate, separate, and define each lash for a gorgeous look without adding too much bulk.

If you want a dramatic and feathery lash look, you need a volumizing mascara, which works to lift your lashes and build pigment from corner to corner. The result is full, fluffy-looking lashes and an eye-popping effect.

No matter what eye-catching look you’re after, choose a clean and vegan mascara that's packed with plant-powered ingredients like Castor Seed Oil and Sunflower Seed Oil to hydrate and condition your lashes.

Travel-size eye makeup products allow you to take your favorite looks on the go—whether you’re packing your carry-on for a weekend getaway or stashing mini makeup must-haves in your work or gym back.

If you need to take just one makeup product with you, a travel-size mascara can really go the mile—after all, eye-popping lashes make all the difference in your look, even if you’re not wearing any other makeup. When you choose a nourishing and naturally powerful formula, the mini size is just as mighty!