Super Clean Mascara
Find the Mascara
Right for You
New! Lengthen + Nourish
EXPRESSIONIST LENGTHENING MASCARA
A nourishing mascara that creates length
while separating lashes for
a long, lush look.
+ Rice Bran
Molded silicone brush for a
natural length look
"This mascara is really good if you
are seeking lots of
your lashes really well so you get
the clean, non-clumpy look."
Volume + Lift
EXPRESSIONIST VOLUMZING MASCARA
A long-lasting, volumizing mascara
that lifts and boosts
lashes while creating
a fluffy, full look.
Cellulose Plant Fiber
+ Vitamin E
Hourglass brush helps build
"One coat gives me a
natural-but-enhanced look, and
really ups the volume
when I want a more dramatic look."
Define + Separate
EXPRESSIONIST PRO MASCARA
A long-lasting mascara that defines and
separates lashes with rich color and
Sunflower Seed Oil
+ Castor Seed Oil
Diamond-shaped bristles help
"This mascara is amazing,
not only is it natural,
but it makes
look like falsies!"
Yes! We believe all people can be well people, so every decision we make—including our ingredient choices
for our formulas—puts your health and the health of the planet first. Like all Well People products, we’re
proud that our long-lasting mascaras are cruelty-free (meaning, we never test finished products or
ingredients on animals) and now 100% vegan (meaning, there is no trace of animal material in our formulas).
We recently removed beeswax from our mascaras and replaced it with animal-friendly cellulose plant fiber and
sunflower seed wax so you can enjoy the same award-winning quality while protecting our planet.
To level up our commitment to finding better, healthier solutions in beauty even further, Well People is also both PETA and Leaping Bunny certified.
On the hunt for the perfect mascara? With so many different formulas in existence (not to mention different types of mascara wands), it can be overwhelming to choose the right one. The good news is, it’s easier than you think: just decide what kind of lash look you’re going for, and let that dictate the best mascara match for your eyes and mood.
For long lashes that go on for miles, reach for a lengthening mascara. This type of formula will stretch out, separate, and define each lash for a beautiful, wide-eyed look. A thin, detailed wire brush is key for coating each lash from root to tip without adding bulk or clumps.
For fluffy lashes and a dose of drama, you need a volumizing mascara. This type of formula works to lift your lashes and build pigment from corner to corner for a full, eye-popping effect. When paired with a dome-shaped spoolie brush, it’s never been easier to create feathery volume and lift.
For added definition and prominent-looking lashes, swipe on a defining mascara. This type of formula will evenly coat each lash with rich color to really make your eyes pop. An hourglass-shaped brush head helps precisely separate each lash for that naturally expressive look you’re going for.
No matter what striking look you’re lashing out with, choose a clean and vegan mascara that's enriched with plant-powered ingredients like Castor Seed Oil and Sunflower Seed Oil to hydrate and condition each lash.
While mascara is a “can’t live without” product in every makeup routine, it’s important to note it actually has one of the shortest shelf lives of any cosmetic. A tube of mascara is at its prime for only about three-to-six months from when you first opened it—and no, you should not keep using it past that, even if there’s still product left over. Applying expired mascara can do far worse damage than leaving you with clumpy-looking lashes—it can also put you at risk for getting an eye infection.
Water-resistant mascara can withstand some exposure to water, but will eventually break down when wet. This type of formula is a great choice for everyday wear—it holds and defines your lashes, provides just the right amount of protection against smudging, and removes easily with makeup remover.
Waterproof mascara is designed to stay put even if you were to jump in a pool, take a shower, or shed a few tears while watching a sad movie. This heavy-duty, no-budge formula is ideal if you want to keep your lashes looking long and full at the beach or while you’re staying active. Keep in mind, waterproof makeup is harder to remove by nature, so make sure you invest in a proper eye makeup remover to gently take your makeup off without irritating your eyes.