EWG Verified ® products meet the
highest standard of clean in the beauty
industry. We are proud to offer 100+
products verified by the Environmental
Working Group.

What is the EWG?

The Environmental Working Group
is made up of:


Policy experts


Communications experts

Data experts

The group pushes industries to adopt high
and stand against chemicals of
concern, while
educating consumers with
product information.

Why does it matter?

Calling it "clean" isn't enough.
Well People talks
the talk and walks
the walk, fully committing to
the strictest standards set out by the
EWG for beauty products.