We Make
Super Clean Beauty.

Model Wearing Clean Makeup and Skincare
Plant Powered Ingredients

Plant-powered

We use botanical and organic ingredients like Green Tea, Pomegranate, Rosehip, and Broccoli Seed Oil to deliver high-performance products that support long-term skin health.

Gluten-free

All products are gluten-free with no added gluten byproducts.

Cruelty-free Makeup and Skincare

Cruelty-free

No animal testing or byproducts here! We are Leaping Bunny and PETA certified. We are now 100% vegan. We have now removed Organic Beeswax, Pearl Powder, and Carmines from our formulas!

Clean

Clean

We stay far away from synthetic fillers,
sulfates, preservatives, and fragrances.
In fact, there’s a list of over 1,700 ingredients
we won’t go near.

EWG Verified

EWG Verified

35+ of our products are verified by the EWG, an organization that confirms our non-toxic promise and keeps us fully transparent.

We've joined the Fair Trade
Certified™ Program

In our commitment to support equality and human rights globally,
we are proud to be the FIRST beauty company to utilize a Fair Trade
Certifed™ Factory and look forward to expanding with more Fair
Trade Certifed™ factories for years to come.

Made Without

  • Parabens
  • Coal Tar
  • Formaldehyde
  • Propylene Glycol
  • Silicone
  • Dimethicone
  • Polyethylene Glycol
  • Phthalates
  • Petrolatum/ Mineral Oil
  • DEA/ TEA/ MEA
  • Diazolidinyl Urea
  • Butylated Hydroxyanisole/ BHA
  • Butylated Hydroxytoluene/ BHT
  • Ethyl Acetate
  • Oxybenzone
  • Avobenzone
  • Lead
  • Nano Particles
  • Phenoxyethanol
  • Triclosan
  • Fragrance
  • Bismuth Oxychloride
  • Polymethyl Methacrylate
picture of fruit

Super
Botanical
Ingredients.

Sustainably Minded.

Good,
Better, Well.

Because all people
can be well people.

  • Plant Powered
  • Gluten Free
  • Cruelty-Free
  • Clean
  • EWG Verified