When creating products, we directly apply on our skin, we as a beauty and skincare brand believe working with a dermatologist is essential. We closely partner with a leading dermatologist to develop clean, safe, vegan, cruelty-free, and highly effective formulas that benefit the health of your skin, no matter your skin type.

If you prioritize wellness and the health of your skin, it is a good habit to check ingredient lists when shopping for skincare and makeup products in search of words like “clean,” “vegan,” and “plant-based.

Plant-based skincare and makeup, like Well People’s rich hybrid formulas, are powered by non-toxic plant-based ingredients that work to hydrate, nourish, and promote a glowing, healthy look.

The premium botanical ingredients we use have proven superior performance and long-lasting wear in our beauty products including our lip balms and eye cream. Our plant power comes from a long list of plant-based clean ingredients like soothing Aloe, brightening Algae Extract, rejuvenating Pomegranate, replenishing Avocado Oil, conditioning Cocoa Seed Butter, hydrating Olive Oil, softening Shea Butter, and so many more.

As a beauty brand, we pride ourselves on mindfully creating all our skincare formulas using safe and sustainably sourced plant-powered ingredients that work for every person and skin type. We want all people to have the opportunity to choose well!

Opting for a clean beauty routine is one of the best ways to do well for your skin. By definition, clean makeup and skincare products don’t contain questionable ingredients that can harm your health or the environment but are often found in mainstream products.

When it comes to Well People makeup and skincare hybrid products, we pride ourselves on our clean beauty commitment of highly effective formulas so that you can treat your skin well! We never use ingredients that are potentially harmful or hazardous or made from known allergens. Even if an ingredient is slightly questionable, we pass and find a better, healthier solution. Wondering if “clean” beauty can be synonymous with “effective?” Absolutely—our high-performance formulas put the power in “plant-powered!”

Additionally, all products are free from parabens, sulfates, aluminum, ammonia, silicone, phthalates, and phosphates. The list of ingredients we avoid is extensive—with 37 of our products EWG-VERIFIED™ and 10 products pending, we strictly adhere to EWG-VERIFIED™ requirements.

The health of people and the planet is at the core of everything we do, which is why we’re proud to be sustainable—meaning, we’re committed to using ethically-sourced renewable ingredients and look for biodegradable options. We’re also cruelty-free—we never test finished products or ingredients on animals and we are proud to be PETA and Leaping Bunny certified.

Try this easy three-step daily skincare routine—it’s great for all skin types in the morning or evening!

1. Exfoliate: Buff away impurities from the skin with a gentle exfoliating powder to reveal a brighter, smoother, more even complexion.
2. Cleanse: Wash your face with a gentle, plant-based gel facial cleanser to remove excess dirt, oil, and impurities without stripping your skin.
3. Moisturize: Apply a lightweight plant-powered cream moisturizer to replenish lost moisture for a dewy, healthy-looking complexion.