Skinforia Serum Foundation

What it is: A lightweight tinted serum foundation that hydrates, smooths and improves the appearance of fine lines with a natural, skin-like finish that lasts.

Why you’ll love it:

EWG-verified tinted serum foundation that provides a long-lasting, skin-like finish
Enriched with plant-powered ingredients to moisturize, smooth, even skin tone and improve the look of fine lines
Available in 15 flexible shades to suit a wide range of skin tones

Plant-powered ingredients:

5% Birch Sap: Moisturizes & soothes skin
2.6% Mushroom Complex: Visibly brightens, even skin tone, visibly plumps and helps to improve the look of fine lines

Meet your ultimate skin-loving foundation. This tinted serum-infused formula is supercharged with plant-powered ingredients to moisturize, smooth, even skin tone and improve the look of fine lines to enhance your complexion. The lightweight serum foundation provides buildable, long-lasting coverage and a natural, skin-like finish.

Well People products are pregnancy friendly. We formulate without:

Phthalates, Parabens, Oxybenzone, Triclosan, Phenols, Retinoids and Hydroquinone

We recommend always checking with a doctor before using any products while pregnant or breastfeeding.

Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified.

All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.

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What is serum foundation?

Serum foundation is the ultimate makeup-skincare hybrid product. It’s loved for its lightweight formula that delivers buildable, skin-like coverage and is often formulated with skincare ingredients to deliver hydrating, smoothing and plumping benefits. Especially if you have dry, sensitive or mature skin, consider trading your traditional foundation in for a serum foundation, which wears comfortably and suits a wide range of skin types and textures.

What does tinted serum do?

With just one product, tinted serum gives you all the benefits of foundation makeup (e.g., long-lasting, buildable coverage and an even-toned complexion), plus everything you love about the serum in your skincare routine (e.g., moisturizes and visibly brightens your skin).

What is the best foundation for aging skin?

As you age with grace, you skin develops more texture and tends to be on the drier side. If you want a foundation that delivers buildable coverage and a natural-looking finish without settling into fine lines, opt for a lightweight serum foundation. Our Skinforia Serum Foundation is a great choice for mature skin, since it helps to moisturize and smooth skin while improving the look of fine lines.

What is the difference between foundation and tinted serum?

The difference between a traditional foundation and a tinted serum comes down to the coverage, feel and usage. Foundations are primarily used to conceal imperfections and deliver a more full-coverage, polished finish. Tinted serums, however, offers buildable, natural-looking coverage that wear almost like a second skin, making them ideal for those “no-makeup makeup” days. The formulas are also infused with skincare ingredients to help moisturize and smooth for healthy-looking skin.

What is birch sap in skincare?

Birch sap is having a major moment as an ingredient in the skincare world, and for good reason: it’s a natural ingredient that’s rich with vitamins, minerals and antioxidants, and is super effective in moisturizing and soothing skin.

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Skinforia Serum Foundation

Skinforia Serum Foundation