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brow pencil and brow gel

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Expressionist Brow Duo Set

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Supernatural Custom Set

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Bio Complexion Starter SetBio Complexion Starter Set
Sale price$69.00Regular price$81.00
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well people Poutlove peptide lip treatment peachy pinkwell people Poutlove peptide lip treatment bright pink
Sale price$14.00
Color: Pink Grapefruit
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Expressionist Pro Mascara
Sale price$20.00
Color: Pro Black
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Lush Lip Custom TrioLush Lip Custom Trio
Sale price$30.00Regular price$36.00
Woman wearing well people makeup and skincare

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Plant-powered, clean, award-winning beauty and skincare that's always in bloom.

58 products
Vegan Brushes
Buffing BrushBuffing Brush
Sale price$27.00

Blend, blur, and buff for an airbrushed complexion

Free Shipping on Orders $50+ & Free Full Size Gift with Orders $75+

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Plant Power Skincare Starter Mini SetPlant Power Skincare Starter Mini Set
Sale price$30.00

Plant-powered mini skincare kit for all skin types

Free Shipping on Orders $50+ & Free Full Size Gift with Orders $75+

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Power Palette Powder Face TrioPower Palette Powder Face Trio
Sale price$23.00

Face powder makeup palette for a sun-kissed glow

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Vegan Brushes
well people contour makeup brushcontour makeup brush bristles
Sale price$23.00

Angled contour brush easily creates a sculpted complexion

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Vegan Brushes
well people kabuki brushwell people kabuki makeup brush
Sale price$29.00

Multi-use kabuki makeup brush with compact handle

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Vegan Brushes
well people powder makeup brushdomed makeup brush
Sale price$27.00

Fluffy face brush to evenly apply loose powder

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Supernatural Custom SetSupernatural Custom Set
Sale price$70.00Regular price$95.00

Create your own four-piece Supernatural face makeup set

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Vegan Brushes
well people tightline flat eye makeup brushwell people flat eye brush
Sale price$14.00

Dense, flat brush for lining eyes and brows

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Vegan Brushes
well people eye makeup brush set
Sale price$39.00

3-Piece Essential Eyeshadow Brush set

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well people black pencil eyelinerwell people brown pencil eyeliner
Sale price$18.00

Creamy, high-pigment vegan eyeliner pencil

Color: Black
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Shop All FAQs

What is a makeup skincare hybrid?

Beauty products that fall under the “hybrid” category of part makeup and part skincare give you the best of both worlds: beautiful color and a flawless makeup-like finish, plus all the hydrating and nourishing benefits of a skincare product.

Makeup hybrids combine two products in one and help simplify your beauty routine. Think tinted lip balm for nourishment and a kiss of color, plant-powered tinted moisturizer with SPF that wears like a lightweight foundation, volumizing mascara that simultaneous conditions lashes, and bronzing powder infused with skincare loving ingredients

What is a multi-makeup stick?

A multi-use makeup stick is your makeup routine’s multi-tasker. With just one versatile product, you can easily swipe blendable color where you want it, whether you’re looking to add a natural flush to your cheeks or a kiss of color to your lips (or both!). Choose a blush stick that’s formulated with organic plant-powered ingredients like jojoba oil, sunflower seed oil, and green tea to nourish and hydrate your lips and skin while you glow.

What are botanical ingredients in skincare and makeup?

Botanical skincare and makeup products use natural ingredients to power their formulas instead of synthetic ones that are frequently found in other products on the mass market. Plant-based ingredients have been used for thousands of years to effectively counteract a wide range of skincare concerns, from aging to acne, dryness, discoloration, and more.

We supercharge all Well People skincare and makeup products with a long list of botanical blends that are proven to soothe, hydrate, nourish, and transform your skin for the better, including:

  • Broccoli Seed Oil: A natural substitute for dimethicone that brightens and smoothes skin
  • Organic Aloe Vera: Proven to help soothe, nourish, moisturize, and heal skin
  • Chia Seed Oil: Nourishes with essential fatty acids
  • Cocoa Butter: Hydrates and nourishes
  • Castor Seed Oil: Conditioning benefits
  • Sunflower Seed Oil: Nourishes and hydrates with essential fatty acids
  • Jojoba Oil: Hydrating benefits
Are vegan skincare products better for your skin?

Vegan skincare is formulated without animal products or animal by-products (i.e., gelatin, beeswax, collagen), which are commonly found in many mass-produced skincare products. Instead, vegan formulas are typically blended with naturally powerful botanicals or safe synthetic ingredients that nourish your skin. There are so many benefits to treating your skin with natural, vegan, and cruelty-free formulas: they are gentler, cleaner, more sustainable, and can be used on all skin types (even sensitive).

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Plant-powered, clean, award-winning beauty and skincare that's always in bloom.