Best sellers

Discover our assortment of high-performance, plant-based, and best-selling makeup products that our community can’t get enough of.

Our award-winning Expressionist Pro Lengthening Mascara is definitely a makeup routine essential—the long-lasting formula lengthens, defines, and helps create instantly fuller-looking lashes with natural volume in just one swipe. Another everyday must-have is our Bio Tint Moisturizer SPF 30, which delivers light-to-medium coverage to smooth over imperfections, hydrate skin without clogging pores, and protect your face from harmful UV rays.

For the days you want to look like you got eight hours of sleep and conceal imperfections, our creamy full-coverage Bio Correct Concealer seamlessly covers blemishes, corrects dark spots, brightens your under eye-area, promotes a glowing, healthy look, and hydrates your skin with plant-based ingredients. If you’re all about versatility when it comes to your makeup products, you’ll love our blendable Multi-Use Blush Stick. This makeup multi-tasker is great for adding a flushed pop of color to your cheeks and lips, all with a handy twist-up stick format.

To complete your look, our top-selling Optimist Hydrating Lipstick is here to imbue your lips with high-pigment, long-lasting color and a satin finish (choose from eight stunning shades), all while hydrating your lips for a smooth, kissable pout.

If your makeup arsenal needs a refresh, begin by filling up your cart with the best makeup essentials. Always start your routine with a lightweight facial primer to create a smooth canvas and lock in your makeup look for long-time wear. A plant-powered foundation is a must for creating an even, beautiful complexion—whether you prefer a stick or pressed powder format, it’s all about selecting the perfect shade for your skin tone.

A good lengthening or volumizing mascara is the key to opening up your eyes and defining your lashes (bonus points if it’s infused with plant-powered ingredients to condition each lash). If you like to play around with color, choose an eyeshadow palette featuring a range of matte and shimmer shades to mix, match, and create a range of looks for every mood and occasion.

Give your lips some love with a hydrating lipstick—you can choose a bold shade for a dramatic look, or go neutral for every day. You’ll also want to keep a tinted lip balm on hand for more low-key days when your pout craves lots of moisture, shine, and a sheer wash of color.

A stunning makeup application all starts with glowing, healthy skin. A plant-powered skincare routine will totally transform your skin for the better—and if you're not sure where to begin, a one-stop-shop skincare starter set will have everything you need to cleanse, hydrate, exfoliate, and nourish your skin for the better.

Whether you have dry, oily, acne-prone skin, sensitive, or combination skin, many of our plant-powered, best-selling skincare products are ideal for all skin types. Follow this three-step daily skincare routine for a renewed, healthy-looking complexion, no matter what your skin type.

1. Cleanse: Wash your face with a gentle, plant-based gel cleanser to remove excess dirt, oil, and impurities without stripping your skin.
2. Moisturize: Apply a lightweight gel moisturizer to replenish lost moisture for a dewy, plump complexion.
3. Nourish: Show your delicate under-eye area some extra TLC by gently dabbing a richly hydrating eye gel cream on the area. This will give you a bright-eyed look while fighting fine lines and wrinkles.