We Make
Super Clean Beauty.

Model Wearing Clean Makeup and Skincare
Plant Powered Ingredients


We use botanical and organic ingredients like Green Tea, Pomegranate, Rosehip, and Broccoli Seed Oil to deliver high-performance products for glowing, healthy-looking skin.


All products are gluten-free with no added gluten byproducts.

Cruelty-free Makeup and Skincare


No animal testing or byproducts here! We are Leaping Bunny and PETA certified. We are now 100% vegan. We have now removed Organic Beeswax, Pearl Powder, and Carmines from our formulas!



We stay far away from synthetic fillers,
sulfates, preservatives, and fragrances.
In fact, there’s a list of over 1,700 ingredients
we won’t go near.

EWG Verified

EWG Verified

100+ of our products are verified by the EWG, an organization that confirms our non-toxic promise and keeps us fully transparent.

We've joined the Fair Trade
Certified™ Program

In our commitment to support equality and human rights globally,
we are proud to be the FIRST beauty company to utilize a Fair Trade
Certified™ Factory and look forward to expanding with more Fair
Trade Certified™ factories for years to come.

Made Without

  • Parabens
  • Coal Tar
  • Formaldehyde
  • Propylene Glycol
  • Silicone
  • Dimethicone
  • Polyethylene Glycol
  • Phthalates
  • Petrolatum/ Mineral Oil
  • Diazolidinyl Urea
  • Butylated Hydroxyanisole/ BHA
  • Butylated Hydroxytoluene/ BHT
  • Ethyl Acetate
  • Oxybenzone
  • Avobenzone
  • Lead
  • Nano Particles
  • Phenoxyethanol
  • Triclosan
  • Fragrance
  • Bismuth Oxychloride
  • Polymethyl Methacrylate
picture of fruit


Sustainably Minded.

Better, Well.

Because all people
can be well people.

  • Plant Powered
  • Gluten Free
  • Cruelty-Free
  • Clean
  • EWG Verified